Tory 'demon eyes’ mastermind joins Blair faith foundation
Jeremy Sinclair, the man who devised the iconic ‘demon eyes’ campaign against Tony Blair, has been appointed director of the Blair Faith Foundation (a repugnantly egocentric eponym). This one-time Tory loyalist, a founding partner of advertising agency M&C Saatchi, has been recruited to lead the charity, the aim of which is to ‘improve links and understanding between world faiths’. Actually, since Mr Blair knows nothing of what has become known as Hinduism, or of its daughter religions, Buddhism and Sikhism, he has specified that his mission will be to foster ‘greater understanding’ between the three ‘Abrahamic faiths’ – Judaism, Christianity, and Islam.
Mr Sinclair lists ‘spiritualism’ among his interests. But Cranmer is unsure whether he is really into contacting the dead or if this should read ‘spirituality’. Either way, he will have his work cut out if he is to use his advertising expertise to sell the Blair Faith Foundation in the Middle East. Mr Blair’s support for President Bush and the ‘Great Satan’, and his own conviction about the righteousness of the invasions of Afghanistan and Iraq, not to mention the knighthood bestowed upon Salman Rushdie, have done nothing to endear him to the Muslim world. Cranmer thinks it will take rather more than a few eye-ctaching posters and newspaper advertisements to heal this rift.
When trying to build bridges, it is always wise to ensure that an opposite promontory exists, or one will end up having constructed a pier.