Swine flu - the BBC does all it can to calm the situation
As the EU 'warns against swine flu panic', the BBC is doing its bit for Queen and Country by regularly updating its terror inducer, and showing advertisements like that above.
The state broadcaster is a mine of pig flu information, with helpful tabs for the latest news, Q&A, an Outbreak Map, a breakdown by country, the UK situation, and calming, non-panicky pictures.
No-one in the UK died today of pig flu.
But eight people died in road traffic accidents.
Man's life's as cheap as beasts.