Baron Sugar of Clapton
..advance, create and prefer our trusty and well-beloved Sir Alan Michael Sugar?
...to the state degree style dignity title and honour of Baron Sugar of Clapton?
...appoint give and grant unto him the said name state degree style dignity title and honour of Baron Sugar, to have and to hold unto him for his life?
Or until such time as it becomes expedient for him to relinquish it.
Having previously said he would be 'politically neutral' and had no intention of aligning himself with Labour and that he did not know what ‘taking the Labour whip’ meant, it transpires that he has discovered its meaning and will, after all, be taking it - in a manifestly non-neutral fashion.
And so the star of 'The Apprentice' is elevated; another celebrity is advanced; another crony ennobled.
Baron Sugar of Clapton.
Sweet and sour.